We are VICIO.

The leading food delivery startup born in Barcelona in 2020, and now one of the fastest-growing brands in the Spanish food industry. With 800+ team members, a rebellious spirit, and a love for damn good burgers, we’re scaling fast and building a company where people, product, and pace go hand in hand.

We are looking for a Head of Expansion who will be responsible for leading VICIO’s growth into new geographies with speed, strategic precision, and operational excellence. This role is key to ensuring that every new location embodies the brand’s standards while meeting ambitious expansion goals. You’ll drive the full expansion lifecycle—from identifying markets to opening high-performing sites—and help shape the future of our physical presence.

What you’ll do:

• Lead the end-to-end expansion strategy for VICIO, ensuring the brand scales successfully across new geographies with consistency, agility, and operational excellence.
• Use your deep retail experience to identify, evaluate, and secure high-potential locations that align with VICIO’s business model, customer profile, and growth ambitions.
• Define and implement a rigorous site selection framework based on footfall analysis, catchment area, market saturation, cannibalization risk, and financial viability.
• Own the negotiation and closing of commercial leases, leveraging your experience to secure the best possible conditions and mitigate long-term risk.
• Build and manage a strong pipeline of expansion opportunities, working closely with brokers, landlords, city councils, and strategic partners to ensure location readiness and local compliance.
• Collaborate with the construction and technical teams to carry out site feasibility analyses, ensuring alignment on budget, timelines, and operational requirements.
• Evaluate technical essentials such as extraction systems, utility connections, licensing risks, and construction needs to ensure smooth setup and sustainable operations.
• Define and scale the right business model mix—from dark kitchens to hybrid and full retail—in line with unit economics and effort ratios.
• Report weekly on expansion leads and pipeline status, moving quickly and decisively in a high-growth, startup environment.
• Work cross-functionally with Operations, Finance, Legal, Brand, and Tech to ensure seamless execution—from deal signing to store handover and operational readiness.
• Develop scalable, repeatable processes to open stores efficiently while adapting when entering new markets with unique challenges.
• Monitor post-opening KPIs and performance metrics, continuously improving the expansion playbook using data-driven insights and field learnings.
• Keep a sharp pulse on retail and food & beverage trends, benchmarking competitors, spotting location opportunities, and staying ahead of market shifts.
• Actively contribute to C-level strategic decisions, providing insights on market prioritization, capital deployment, and long-term real estate strategy.
• Be based in Barcelona with full availability to travel across Spain and future international markets.
• Embody and promote VICIO’s core values throughout your work:
  • F1 Pit Stop – Execute fast and with precision
  • We Are Cooks – Stay close to the product and the people
  • High Bar – Set high standards and never compromise on quality
  • Hold My Drink – Take ownership, be accountable, and deliver

• Take on the ambitious challenge of opening 10+ new locations in 2025 and 20+ in 2026, while also helping shape and evolve the store concept itself through value-adding feedback from the field.

What you'll bring:

• 7–12 years of experience in retail expansion, real estate development, or new market openings in the hospitality, food & beverage, or multi-site retail industries.
• A proven record of opening dozens of high-performing locations, with hands-on responsibility from market scouting to post-opening performance.
• Strong experience in lease negotiation and deal structuring, securing favorable commercial terms and managing legal, zoning, and planning constraints.
• A robust technical understanding of retail site requirements: extraction, utilities, licenses, square footage optimization, and build-out feasibility.
• Expertise in evaluating and selecting location types based on model-fit (e.g. dark kitchen vs. retail) and their corresponding financial thresholds.
• The ability to analyze markets strategically and operationally—you know what makes a store thrive beyond the surface-level metrics.
• A data-informed mindset combined with pragmatic execution, capable of balancing growth urgency with operational precision.
• Experience in fast-paced, high-growth environments, ideally startups or scaleups where speed, autonomy, and adaptability are critical.
• Strong stakeholder management skills, with the ability to work cross-functionally and communicate clearly with both internal teams and external partners.
• Fluency in Spanish (C2) and English (B2/C1); Catalan is a plus.
• You are based in Barcelona and have full availability to travel.
• You’re energized by ownership and obsessed with improvement—you move fast, act smart, and build with intention.

What you’ll find when working at VICIO

• Stick & Gum: We make magic out of nothing. Resourceful, scrappy, and creative—we know how to build big things with little. Challenges don’t scare us; they sharpen us.
• We’re Cooks: We get our hands dirty and own the outcome. Passionate and all-in, we treat this company like it’s ours—because it is. That’s Glownership.
• F1 Pit Stop: Precision. Speed. Teamwork. We move like a racing crew—tight, coordinated, and obsessed with every detail. When seconds count, we deliver.
• Hold My Drink: Bring it on. We don’t avoid the impossible—we chase it. Brave, bold, and full of guts, we push boundaries and trust each other to leap.
• Shine Like a Rockstar: We lead with energy, inspire with action, and celebrate each other’s wins. We shine bright, but we never forget we’re part of a band.

Benefits and perks

• Burgers, fruit, cookies, coffee and beer.
• New laptop, extra screens and gadgets.
• Great company culture with many company events.
• Nice offices located in the center of Barcelona (Gràcia).
• Huge discounts on VICIO and food delivery.
• Free English classes.
• Friday afternoon’s off

We’re looking for real people with big ambition, a sharp mind, and the grit to build something exceptional.

We'd love to hear from you!